Gustavo Lauria

President & CCO

During his career, he has put a special focus on creating advertising that goes beyond advertising,
encouraging brands to generate a real impact in people's lives and in the world.
Under his creative leadership, We Believers won more than 300 international awards, including Independent Agency of the Year at the Cannes Lions and the Clio Awards, as well as Creative Agency of The Year according to AdAge.
He was named one of the 50 Most Creative People in the World by AdAge in 2016.
Gus was selected by the Cannes Lions to judge three times at the Titanium, Innovation and United Nations SDG categories.
He is one of the very few members of the AB Inbev global council. Also co-chairman of the US Hispanic Creative Circle. Beyond advertising, Gus invented E6PR’s Edible Six Pack Rings, recognized by Fast Company as a World Changing Idea, and continues to help shape the company’s future as a board member. Today, E6PR is one of the world’s leading sustainable packaging labs.